So quite a bit has happened in the formation of the craft brewery known as Roughtail to this point, so I want to fill you in on where we started and how we got to where we are now. For me it started rather serendipitously. I was visiting Munich after a summer internship in Europe, and absolutely fell in love with the culture surrounding the beer. Aventinus made by Schneider & Sons really made a large impact on me. I decided then that I wanted to make home brew. For a couple years I dabbled in homebrewing, mainly in the german style beers, but it wasn’t until the Great American Beer Festival in 2010 that I decided I wanted to make a career out of brewing.
Tony had a similar experience to myself in that him and his friend thought it would be really cool if they started making beer together. Like myself, Tony’s friend didn’t think it was so cool after the first batch or so and fizzled out. Tony started making beer around 2005, but decided a few years after that it was something he wanted to take very seriously and started reading every book involving the science of brewing.
When Tony and I first realized that we wanted to “go pro” and started talking, we originally thought the best market nearby was the Dallas market. At that point there were no craft breweries in that market making flavorful American-style ales. Oklahoma City on the other hand, had a few breweries that had just come on line and were producing some good beers. There was also the issue of the size of the two markets, with obviously the DFW market being a much larger market than Oklahoma City. With those factors we originally chose Dallas as the place the setup shop.
Over the next three months (August 2011 through October 2011) we worked to write the business plan to present to investors. Our original amount we anticipated needing was going to be $720,000 for a 15BBL brewhouse. We anticipated raising $180,000 from private investors and another $540,000 through an SBA backed loan, I’ll get to that in the next post. In March of 2012, after raising approximately $90,000 from investors and ourselves, we hit a dead end. We had run out of leads and the potential for friends and family to finance the project looked bleak.